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About Us

Why Cardinal Bicycle?

As the number one rated bicycle shop in Roanoke, Virginia since 1988, and in business since 1977, most people in southwest Virginia have heard about Cardinal Bicycle. There’s much to know about us, but we think that the most important thing is this:


Wherever your ride takes you - whether on the greenway for the first time, or preparing for your next century ride - we are there to support you and your love of cycling.  We have a passion for riding and what bikes can do for us individually and for our community.  Whether you’re a beginner who’s just trying to figure it all out or an advanced cyclist with years of experience, we want to be along for the ride with you. That’s why we have a vast selection of some of the best bicycle brands, and that’s why we have a dedicated, knowledgeable staff who can’t wait to share what they know with you. We invite you to stop by and find out yourself why we’re Roanoke’s favorite bike shop.

Salesperson helping girl with bike

Try It

Mountain bike or road bike? Specialized or Giant? We know that choosing the right bike is a big decision, and we’re here to help. Our extensive inventory will present many excellent options, and our knowledgeable service staff will ask all the crucial questions to get you matched with your dream bike in no time.

Row of bikes

Buy It

We offer plenty of ways for you to purchase your bike, from online purchase to in-house financing and layaway. Of course, regardless of what you choose, we are here to walk you through everything and answer any questions you may have to help make the process as seamless as possible.

Salesperson helping customer

Trade It

Want to trade in a kids bike, or upgrade your bike to the newest model? We take trade-ins of bikes that were purchased at the shop, and models of our brands that were purchased elsewhere. When you come in with a bike to trade, we‘ll assess the bike’s value and offer a trade estimate for you, which will be credited against the purchase price of a new bicycle.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.